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By Malika Rao, Special to Poughkeepsie Journal Published 5:56 a.m. ET Oct. 19, 2018 [caption id="attachment_6308" align="aligncenter" width="1082"] Tom Martinelli, publisher of New York by Rail Magazine talks about his passion for train travel, and his favorite rail destination. (Patrick Oehler, Poughkeepsie Journal)[/caption] A longtime Hudson Valley resident, Tom Martinelli has turned his love of traveling throughout New York state into his business. [caption id="attachment_6307" align="alignleft" width="300"] (Photo: Patrick Oehler/Poughkeepsie Journal)[/caption] Martinelli, a Poughkeepsie resident, collaborates with Amtrak on New York By Rail, a...

[vc_row][vc_column][vc_column_text][/vc_column_text][vc_row_inner][vc_column_inner width="3/4"][vc_column_text] Leverage the lessons from The NY Sherpa's "Belgiumville" presentation into a smarter and more effective lure piece for your destination Learn about our "Futureproofing" consulting to receive a report on your current guide and a path for the future Don't get stuck in the "All the Listings" world and learn how to change in a politically savvy way See how content can be developed for both print and digital applications And of course, find your "Purple Cow"! [/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text][/vc_column_text][vc_row_inner][vc_column_inner...

It isn’t exactly news that content is king. Especially on social media where you have a noisy opportunity to connect with millions of people and conversations — the keyword being ‘noisy'. If you do what the rest of your category or industry is doing, then your content isn’t going to stand out. But how do you approach this differentiation? The key is using a content tilting strategy. Building Your Content Marketing Plan Now, before focusing on what Content Tilting is and how...

[caption id="attachment_6130" align="aligncenter" width="1200"] Thomas Martinelli and Josiah Brown, Co-Founders of Content Studio, cutting the ribbon at the launch of the new division.[/caption] [caption id="attachment_6150" align="alignright" width="225"] Co-Founders of Content Studio, Thomas Martinelli (left) and Josiah Brown (right).[/caption] Wappingers Falls, NY, September 20, 2017 Martinelli Custom Publishing, a boutique content marketing agency, launched a new division – Content Studio at its new Wappingers Falls offices Sept. 19, 2017. The endeavor is a partnership between Thomas Martinelli, President, Martinelli Custom Publishing and Josiah Brown,...