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[vc_row][vc_column][vc_column_text][/vc_column_text][vc_row_inner][vc_column_inner width="3/4"][vc_column_text] Leverage the lessons from The NY Sherpa's "Belgiumville" presentation into a smarter and more effective lure piece for your destination Learn about our "Futureproofing" consulting to receive a report on your current guide and a path for the future Don't get stuck in the "All the Listings" world and learn how to change in a politically savvy way See how content can be developed for both print and digital applications And of course, find your "Purple Cow"! [/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text][/vc_column_text][vc_row_inner][vc_column_inner...

It isn’t exactly news that content is king. Especially on social media where you have a noisy opportunity to connect with millions of people and conversations — the keyword being ‘noisy'. If you do what the rest of your category or industry is doing, then your content isn’t going to stand out. But how do you approach this differentiation? The key is using a content tilting strategy. Building Your Content Marketing Plan Now, before focusing on what Content Tilting is and how...

Content Marketing is the model of the future, the new middle ground between two traditional buckets. You are your story and your story is you. "Are Manufacturers Keeping Up with Content Marketing?" originally appeared in The Council of Industry Newsletter in Sept. 2017—Vol. 22, Issue 7. The way most companies have traditionally deployed marketing was in two buckets. Advertising, which is speaking at your customer (instead of with them) and PR, which is trying to get an outsider to tell your story and...

[caption id="attachment_6130" align="aligncenter" width="1200"] Thomas Martinelli and Josiah Brown, Co-Founders of Content Studio, cutting the ribbon at the launch of the new division.[/caption] [caption id="attachment_6150" align="alignright" width="225"] Co-Founders of Content Studio, Thomas Martinelli (left) and Josiah Brown (right).[/caption] Wappingers Falls, NY, September 20, 2017 Martinelli Custom Publishing, a boutique content marketing agency, launched a new division – Content Studio at its new Wappingers Falls offices Sept. 19, 2017. The endeavor is a partnership between Thomas Martinelli, President, Martinelli Custom Publishing and Josiah Brown,...