Council of Industry
Desirous of upgrading its annual membership directory to a print and online magazine while enhancing the profile of the Council of Industry, HV Mfg. was established by Martinelli Custom Publishing in 2012 as a twice yearly publication with the intent of including serious content about the local manufacturing industry. Containing a mix of articles related to educating and informing members about the Hudson Valley Manufacturing Industry, touting Council of Industry programs and profiling successful leaders and companies, HV Mfg. quickly became a respected voice for manufacturers in the Hudson Valley. HV Mfg. print magazine, an APEX award-winning magazine, established itself as invaluable marketing tool. The articles, repurposed digitally for the Council of Industry website, added primary content conducive to be found by search engines resulting in high-ranking search queries.