The Manufacturers Association of Central New York (MACNY) sought Martinelli Custom Publishing’s help in developing a print and online magazine that could go beyond its online and print newsletters and help raise the profile of the largest manufacturing association in New York. Central Upstate Mfg. was established by Martinelli Custom Publishing in 2015 as a twice yearly themed issue publication with articles related to emerging manufacturing topics in Central and Upstate New York such as “Women in Manufacturing” and “Innovation in Manufacturing”. According to President Randy Wolken Central Upstate Mfg. “was a rousing success based on the member feedback as well as the overwhelming positive feedback from our members and the public alike”. An online edition was also prominently featured on the home page of MACNY’s website.