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New York By Rail

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New York by Rail

Project Type

Digital Marketing

Project Description

Amtrak hired Martinelli Custom Publishing in 2004 to launch an annual print magazine, New York By Rail, to promote its destinations throughout New York State, Eastern Vermont and Canada. Now in its 16th year of publication, New York By Rail is a perennial APEX Award-winning magazine, and a valuable tool for planning an Amtrak getaway. As a way to reach potential Amtrak customers digitally, Martinelli Custom Publishing launched a complementary website, with more timely information to help plan an Amtrak getaway. New York By Rail content is also pushed out through Facebook and Twitter; blog and e-newsletter.